Disney Channel doesn't show advertisements, so a Santa Monica agency is getting Honda's message on the channel Trojan-horse style: It's a contest promotion, not an ad.
Torrance-based American Honda Motor Co. will be the exclusive automotive sponsor for the film "High School Musical 3: Senior Year," set to open in theaters Oct. 24.
RPA Inc., Honda's agency, has created a 30-second TV spot mixing imagery from the film and the automotive company's Odyssey minivan. The spot will appear on cable and network TV.
But the spot showcasing Honda that will air on the Disney Channel, the cable TV outlet that launched the first two "HSM" movies, is different. Because Disney Channel doesn't show ads, Honda created a contest, which the Disney Channel spot promotes.
Besides TV, the campaign includes a 30-second spot on Radio Disney, a full-page ad in Family Fun magazine and a co-branded Web site.
To stir up business in a struggling economy, one Long Beach ad agency decided to make a TV commercial that promotes its skill in making TV commercials.
The Kreisler Group spot features three women detectives who solve clients' marketing problems. The campaign spoofs the "Charlie's Angels" TV and movie franchise.
"We do take our client's work very seriously, but we also realize the importance of keeping things fun as a way to unlock our creativity and produce excellent results for our clients," said Julie Kreisler, president, who appears in the commercial.
Other members of the Kreisler squad in the commercial include Rachel Stocking, a media buyer, and Leslie Perryman, a media assistant.
Agencies & Accounts
L.A.-based Fox Sports Net has signed a deal with ProLink Solutions in Arizona, a company that provides global positioning satellite services and digital sign advertising on golf courses. Under the deal, Fox will sell ads on ProLink's GPS equipment, as well as for a new golf-based TV show. Nancy Chen, former partner of PR shop CCG Elite has launched Elite Investor Relations with partners Leslie Richardson and John Marco. Elite IR specializes in serving Asia-based companies listed on U.S. or Hong Kong stock exchanges.
Staff reporter Joel Russell can be reached at email@example.com or at (323) 549-5225, ext. 237.
For reprint and licensing requests for this article, CLICK HERE.
Stories You May Also Be Interested In
- NextMedium Comes Under Its Next Ownership
- Hollywood Is Muscling In on Turf of Ad Agencies
- Screen Test
- Content Distributor Channeling Online Television
- Local Agency Tapped for Clean Water Campaign
- Retailers Can Connect With Consumers Via MyFoxLA
- TiVO Tracking Device Gives Advertisers a Fresh Gauge
- TELEVISION --- Promo Palace