Question: Southern California sports fans are often portrayed as effete, and not nearly as committed as those in say, New York or Philadelphia. What's your take on fans here?
Answer: There are so many more people here that it's just a wider variety of fans in general; there's not one particular type. People here do turn out to watch a lot of sports there are 7 million tickets sold each year to baseball games and that's truly incredible. There are so many other things to do here, though, that people are often out pursuing their own activities rather than being the types to stay inside and watch things on TV. But there are also so many people from other parts of the country that have relocated here those are the hockey fans, which has a solid following out here. The teams in Los Angeles have a rich history and have been successful, so they are easy to adopt.
Q: Anything unique?
A: Something that goes relatively unheralded is the amazing following of the alumni of UCLA and USC. The graduates are so dedicated to those teams and they have some of the best teams in the country. Look at the Rose Bowl or Coliseum or Pauley Pavilion. They're always filled up and it's really amazing the longtime, cultural dedication of those alumni. The blending of the collegiate marketplace and the professional marketplace is something other cities don't have.
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