The California Association of Realtors launched a new $2.3 million ad campaign entitled “California Realtors — We Get It.” The campaign is a move to encourage those selling their houses to continue to use realtors as the troubled housing market continues to limp on.

The campaign, which is in its 10th year, will feature radio spots, and for the first time will also include interactive Web banners and search engine marketing through Google Inc. and Yahoo Inc., directing consumers to a new Web site.

The radio ads began Monday and will air through Aug. 19; the online banners will run through Oct. 31.