SANTA MONICA – Refillable lipstick, a soft camisole made of soybean waste, a normal hybrid car — these are just some of the new “sustainable” products companies hope will attract the mainstream consumer.
At the annual conference last week of businesses grouped in LOHAS — Lifestyles of Health and Sustainability — entrepreneurs took cues from some of the biggest names in business, like the Ford Motor Co., cosmetics company Aveda and Internet pioneer Steve Case, co-founder of America Online.
