Sunset Boulevard's Columbia Square may soon become an even tonier Hollywood address now that property owner Sungow LLC has sold the historic CBS broadcasting complex to Las Vegas-based developer Molasky Pacific LLC.

Lynwood Fields, partner at Madison Partners, arranged the $66 million sale of the 125,000-square-foot commercial space, which sits on 4.69 acres at 6121 Sunset Blvd.

Molasky Pacific, which has offices in Santa Monica, has done a variety of residential and retail development over the past two decades, but more recently has focused on adaptive reuse projects redeveloping former retail, hotel and industrial sites.

"Hollywood's renaissance continues with an abundance of new residential and commercial development coming on-line," Fields said. "This property offers a rare opportunity to breathe new life into a relic of the golden age of Hollywood."

Randall Reel, the Molasky senior vice president who led negotiations for the deal, said the firm will work with the city to determine the best mix of uses for the site.

Columbia Square was built in 1938 as a CBS radio studio, and was considered the most technologically advanced facility of its type at the time. In later years, classic television shows such as the "Jack Benny Show" and the "George Burns & Gracie Allen Show" were broadcast there. Radio station KNX-AM (1070) already has relocated to new studios on Wilshire Boulevard's Miracle Mile, with KCBS-TV (Channel 2) and KCAL-TV (Channel 9) scheduled to move next to CBS Studio Center in Studio City.

Standard Oil Building Sold

Another Los Angeles landmark also has changed hands, with Hertz Investment Group selling downtown's Standard Oil Building to the owners of Los Angeles-based Bisou Bisou women's fashion line for $20 million.

This nine-story Beaux Arts-style building at 605 Olympic Blvd. was designed by architect George W. Kelham in 1928 as the oil company's regional headquarters, and was designated an L.A. Historic Cultural Monument in 1988. Hertz acquired the 100,000-square-foot building in 1999.

With the Fashion Institute of Design & Merchandising as the building's primary tenant, Bisou Bisou co-owner Marc Bohbot said he and wife Michelle were as much attracted to potential creative synergies of relocating their corporate headquarters to the seventh floor as they were enchanted by the historic building's open spiral stairwells and brass mail drops.

"We really loved the detail and the vibe of that building, as well as the investment opportunity," said Bohbot, whose company licenses and designs French-influenced women's clothing and accessories under the Bisou Bisou name for JC Penney. Bohbot said he negotiated the sale directly with Hertz Investment Chief Executive Judah Hertz, a longtime acquaintance.


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