Video game publishers and actors' unions disagree on whether actors should get residual payments like they do for movies, commercials and TV.
To date, publishers have treated actors as contractors, paid on a daily or hourly basis. But in the 10 years since the first contract was signed, the video game industry has grown to $25 billion in annual sales. More and more games these days are tied to characters in movies.
Still, actors' unions do not have the same clout with game publishers as they do in film or TV. And the technology industry does not have a history of unionized labor force.
The unions' joint contract with video game publishers expired last year and the second extension expired in April. During negotiations, the unions threatened to strike but were met with indifference by video game publishers.
The American Federation of Television and Radio Actors agreed on a new contract that does not contain residuals, but union officials said they are committed to getting them in the future. The Screen Actors Guild's executive board rejected that deal and is sending it to the union's nearly 2,000 members for a vote. Ballots are due back by the end of July.
The unions have been pushing for a performance-based model similar to the music industry, where actors involved in a successful game would receive additional payments when sales hit 400,000 units.
Residual payments are standard practice in the entertainment industry, according to Rebecca Rhine, spokeswoman for AFTRA. But the video game publishers say their world is different: "The gamer is at the center," said Bob Finlayson, spokesman for the industry's negotiating group.
Actors' unions point out that the best-selling games, such as "Halo 2" by Microsoft Corp., and "Grand Theft Auto: San Andreas" by Rockstar Games, used professional actors and brought in more than $250 million each in revenues last year.
Activision Inc. expended a lot of effort and an undisclosed amount of money to get Marlon Brando, Robert Duvall and others to lend their likenesses and voices to the much anticipated "The Godfather: The Game." Electronic Arts Inc. secured Sean Connery to voice-over the James Bond game, "From Russia with Love." "GTA: San Andreas," featured Samuel L. Jackson, Chris Penn, James Woods, Peter Fonda and Ice-T in its voice cast.
Clearly, the participation of big stars contributes to a game's draw. But it's not just the big-name stars the guilds are talking about. Most games now use work-a-day actors for voice and motion-capture a person acting out character movements for use in a digital rendering of a character.
For reprint and licensing requests for this article, CLICK HERE.
Stories You May Also Be Interested In
- Voice Actors Sound Off on Games
- SAG-AFTRA Rejects Final Offer From Video Game Industry
- SAG-AFTRA Threatens Video Game Publishers with Strike
- SAG Reaches Agreement on Animation Residuals
- Video Game Voice Actors Consider Strike
- VOICES---Silence Isn't Golden for Voiceover Actors in L.A.
- Silicon Beach Report Oct. 17: Snapchat Makes Inroads in the United Kingdom
- Production Not Threatened for Now