Coliseum Head Plans Greater Role for Venue

Just a short while after the opening of the XFL season recently, Lisa Specht kicked off her term as president of the nine-member Los Angeles Memorial Coliseum Commission. Specht assumes the one-year position from the incumbent, L.A. County Supervisor Zev Yaroslavsky.

"I've always been involved in community activities," said Specht, who was most recently the commission's vice president and is also a partner at the law firm of Manatt, Phelps & Phillips LLP. "I think this is the next step."

The politically connected attorney also serves as a member of the city's Recreation and Parks Commission.

Specht said her top priority as Coliseum Commission president is to renegotiate the Coliseum's land lease with the state. While the lease isn't up for another three years, Specht said the current terms are "hideously expensive for us." The lease payments would take away so much revenue that it would no longer be cost-effective to make long-overdue structural improvements to the nearby Sports Arena, which the commission also operates, she said.

Specht added that she wants to increase the communication between all of the stakeholders in Exposition Park, where the Coliseum is located, in hopes that the entire park will capitalize from the increased exposure that the park is receiving.

"The XFL demographics are similar to the WWF (18-35-year-old men) who come with girlfriends or wives, so we think we're getting into a younger market," said Specht. "We're trying to see how we can market each other, so when people come, they stay the whole day and do two or three things, for instance (visit) the California Science Center, the African American Museum or the Natural History Museum."

But first, she said, the commission must deal with rowdy fans.

"We had some instances of rowdiness and had to evict some people at our first game," she said. "We have put a zero-tolerance policy in place and will even revoke season tickets of offenders, if necessary."

Conor Dougherty, Howard Fine

Accounting & Consulting

Robert Moore has been named regional vice president of business development for the Los Angeles operations of M Squared Inc., a San Francisco-based consulting firm. He will be responsible for managing all aspects of the company's presence in Southern California, with specific focus on leading the Southern California business development team. Prior to joining the company, Moore was sales director for the Xerox Channels Group.


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