Name Game

Got a few million dollars to spare to see your name in lights?

If so, you might want to get in touch with TrizecHahn Corp., which is in the early stages of issuing the naming rights for the theater in its Hollywood & Highland project that will host the Oscars starting in March 2001.

"We've talked to some people and we've been approached by a number of people," said TrizecHahn Development President David Malmuth. "It's important to do something that fits with the theme and quality of the project. We're being very deliberate about who we talk to."

TrizecHahn hasn't decided how much to charge for naming the theater.

"It's a function of who it is," Malmuth said, adding that the project itself will retain the name Hollywood & Highland because it designates a "real place."

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