Warner Bros. Entertainment said on Thursday that it has re-branded its in-house New Line Records music label as WaterTower Music and expanded its scope to marketing the soundtracks of all its films.

The re-branding will allow the label to clearly communicate its new role in supporting all divisions within Warner Bros. Entertainment as a full-service music label, the company said. WaterTower Music will be led by Jason Linn, who created the original label in 2000 at New Line Cinema.

Linn will be based in Los Angeles and report to Toby Emmerich, New Line Cinema’s chief operating officer, and Paul Broucek, president for music at Warner Bros. Pictures.

“The notion of marketing music hand-in-hand with film has always been exciting to us,” said Emmerich in a press release. “This is the vision Jason and I shared when we launched the label 10 years ago, and we’re thrilled to be given this opportunity to expand within Warner Bros. and serve a multi-divisional agenda.”

As New Line Records, the label has released more than 70 titles, including the film soundtracks to “Hairspray,” “Sex and the City,” and “Invictus.” The label’s most recent successes include a Grammy nomination for “Harry Potter and the Half-Blood Prince,” a Golden Globe nomination for best original score for “The Informant!” and a Broadcast Film Critics nomination for “Sherlock Holmes.”