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Monday, Jun 27, 2022

Staples Center Cameras Eye Fans’ Data

If you attend a Los Angeles Clippers and Los Angeles Kings game next season, Big Brother will be watching – and sending you the photos.

Twelve robotic cameras installed around Staples Center will automatically capture photos of fan reactions to big moments and send those pictures to the phones of supporters who want to see and share them.

The new technology is a partnership between the arena and San Diego firm Fanpics, which has already used its system at San Diego State University basketball games and Los Angeles Galaxy soccer matches.

All fans have to do to get their photos is download the Fanpics app and enter their seat number before, during or after the game. The app and the photos are free, but give Staples and its sports team tenants access to valuable data about who is attending games.

“We are always seeking methods to enhance the entertainment value of our overall in-venue, game day experience and Fanpics provides us with a very innovative way to do just that,” said Staples Center president Lee Zeidman. “At the same time, the system offers significant value for ongoing communication and marketing to our guests through data from fans using the platform and sharing their Fanpics photos.”

The Los Angeles Lakers, who also play at Staples, have not yet signed up but Fanpics say the Lakers are in their sights and they also hope to partner with many other professional sports teams.

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