Online video site Hulu LLC has taken off the table the idea of going public, at least for now, and may consider other financing options, people familiar with the matter said.
Hulu also is mulling new subscription plans that could broaden its pay-video offerings beyond the recently introduced Hulu Plus. Management had been looking at an IPO as a way to raise cash, in part to license additional to content from a wider array of media companies.
News Corp., Walt Disney Co. and General Electric Co.’s NBC Universal are investors in Hulu, along with Providence Equity Partners. News Corp. also owns The Wall Street Journal. The people familiar with the matter said that Hulu’s lack of long-term rights to its owners’ online-video programming was one reason the board and Hulu’s management have decided not to proceed with an IPO.
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