The Rogers Group, the Los Angeles public relations firm run by PR magnate Ron Rogers, announced Thursday that it has been acquired by New York-based firm Ruder Finn Inc.

The L.A. firm will merge with Ruder Finn’s West Coast group, which includes offices in Los Angeles and San Francisco. Rogers will be president of the agency’s Los Angeles office, to be called Rogers Ruder Finn. Financial terms of the deal were not disclosed.

“I know our combined team will present an unbeatable force on the west coast,” Rogers said in a statement.

Rogers Group suffered a blow last August when its president and partner, Lynne Doll, died of a stroke. Its clients include Dole Packaged Foods and the Los Angeles County Department of Public Health tobacco and obesity education campaigns. Rogers told the Business Journal last year that about half the company’s business came from government contracts.

Those clients join a Ruder Finn/West client roster that includes Hyundai, Logitech, Marvell, StubHub and Treasury Wine Estates.

“The synergies that will result from merging the Rogers Group with Ruder Finn will enable us to expand upon the work we already do in government, crisis management, and public affairs,” said Ruder Finn Chief Executive Peter Finn.

Rogers started the company as Rogers & Associates in 1978, and changed the name to Rogers Group in 2006.