AuditionBooth, which goes into public beta Monday, plans to connect aspiring talents with casting directors, producers and managers working on such things as TV shows, particularly reality series, Web videos or brand campaigns.
The venture is driven by Live to Dance and former American Idol star Paula Abdul, who is a co-founder, equity partner, board member and the firm’s creative energy; AuditionBooth president and chairman Frank Celli; and Greg Brill, founder and CEO of Infusion Development, a technology training and consulting firm.
AuditionBooth.com is launching with audition opportunities for such partners as Telemundo, Reveille, Screenvision and women’s clothing firm Dots, which is working on a brand campaign with singer Jordin Sparks. MasterChef is among the first of about two dozen or so high-profile shows that the founders say will be seeking talent on the site in the early going.
•CLICK HERE to read the Hollywood Reporter story.
