OpenGate Portfolio Company PennySaver USA Cuts Distribution

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Brea discount mailer company PennySaver USA, a portfolio company of Century City private equity firm OpenGate Capital, announced Monday that it would cease distribution to several areas, mainly in Northern California’s East Bay and South Bay regions.

In a press release announcing the move, PennySaver said it would be “investing in the quality of the PennySaver book and the content it offers” as well as the company’s digital media offerings. The distribution cuts, effective April 15, will reduce PennySaver’s production by about 22 percent to 7 million copies.

OpenGate cut costs in a similar way at another of its portfolio companies, the print operations of TV Guide magazine. After buying the magazine in 2008, OpenGate reduced circulation, cutting off unprofitable subscribers who were paying little or nothing for the publication.

OpenGate bought PennySaver for $22.5 million in 2013 from San Antonio marketing firm Harte Hanks. The deal fit OpenGate’s core business strategy of acquiring underperforming divisions of Fortune 1000 companies and spinning them off as independent companies.

The private equity firm did not respond to a request to comment on the move.

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