If there were Oscars for Best Recovery from a Public Relations Debacle, or Best Suture to Stanch a Financial Hemorrhage, or Best Timing in the Making of an Announcement, the Motion Picture & Television Fund would have racked up nominations this year as prodigiously as The King’s Speech or True Grit.
Four days before the Academy Awards the Fund had simultaneously defused an issue — the fate of its Motion Picture Home for retired entertainment industry seniors — that had brought it enormous embarrassment and fobbed off a money-losing operation.
In fact, by partnering with Providence Health & Services and U.C.L.A. Health System, it was offering industry alumni and their families a set of new services. It was more than anyone had thought possible, Beitcher said.
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