Metro-Goldwyn-Mayer Inc. has raised $18.2 million from investors, including Warner Music Group, Samsung Electronics Co., Menlo Park’s Sequoia Capital and Santa Clara’s Intel Capital, to fund New York interactive media startup Interlude, the Hollywood Reporter says.

As a result, MGM Chief Executive Gary Barber is joining the company as a board observer.

Interlude, which focuses on such content as interactive music videos that allow viewers to change the action, is now expected to partner with MGM on other creative projects.