Steve Burke, who will become head of NBC Universal after Comcast takes over, will decide what you see and how you’ll see it — and change the ad model in the process.
Burke, 52, will lead over the next several months — and perhaps the least among them will be about whether “30 Rock” belongs at 10 p.m. on Thursdays. This new media boss is in a unique position not only to influence what America watches, but to also shape the way in which marketers advertise to the nation by harnessing the one-to-one addressable technology of cable and melding it with the mass reach and programming might of NBC Universal.
It’s a high-profile task for a person who has avoided the media-industry spotlight in the past. But Burke’s pedigree and management style point to an executive who thrives on intense, albeit quiet, competition.
•CLICK HERE to read the Advertising Age story.
