Advertising targeted to consumers in the Los Angeles television market is set to tick up about 5 percent, according to projections provided by Virginia-based BIA Advisory Services.

The small jump in Los Angeles area revenue spending to an anticipated $9.1 billion per year is largely due to it being an election year, according Mark Fratrik, chief economist at BIA Advisory Services, but an election year with a lower than typical amount of advertising.

The research and consulting firm’s ambitious study, not scheduled to be released in full until July, seeks to account for all advertising in the Los Angeles media market from television commercials to direct mail. It also includes online advertising that the firm assesses is tailored to the LA market.

The market includes Los Angeles, Orange, San Bernardino, Inyo, Kern and part of Riverside counties.

Total spending in California markets is expected to be $18.8 billion in 2018, Fratrik said.

Media and entertainment reporter Matthew Blake can be reached at (323) 556-8332 or [email protected]