Hollywood Agency Seeks a Financial Boost to Expand


When talks over the Walt Disney Company’s attempted sale of Miramax Films bogged down last month, Bryan Lourd, a managing partner in the powerful Creative Artists Agency, jumped in.

Lourd, who represented a bid organized by Bob and Harvey Weinstein and the investor Ron Burkle, worked phones, rattled cages, poured on charm when things got sticky and lobbied the Disney chief executive, Robert A. Iger — until talks fell apart, and Disney moved on to the next prospective buyer.

It isn’t easy being a superagent these days. But in the last few weeks, Mr. Lourd and his agency partners have talked with potential investors, including the private equity firms Kohlberg Kravis Roberts and TPG. The idea is to form a financial alliance that might give Creative Artists backing for new ventures, whether in sports, video games or the sort of investment activities it has fostered through Evolution Media Capital, a satellite that represented the Weinstein-Burkle bid for Miramax.

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