Beverly Hills-headquartered Endeavor has formed Endeavor Streaming as a platform for the company’s streaming products such as professional wrestling and ultimate fighting, the company announced in a press release Jan. 14.

Endeavor Streaming will operate as a division of Endeavor, whose holdings include WME talent agency and Ultimate Fighting Championships, and the company’s press release noted a roster of televised sports to be streamed.

The business will be led by Nick Wilson, Endeavor’s chief technology officer, and Will Staeger, the company’s president of business operations.

The company’s announcement comes the same day that Comcast Corp.-owned NBCUniversal announced its own streaming service, set to launch next year.

Media and entertainment reporter Matthew Blake can be reached at (323)556-8332 or [email protected]