100 Thieves, a two-year-old Culver City company with a number of teams in e-sports leagues, announced Oct. 23 it has raised $25 million to date, and that it will now be co-owned by rap star Drake and music producer Scooter Braun.
Drake and Braun, best known for producing for Justin Bieber, will join Matthew Haag, the former “Call of Duty” world champion, and multi-billionaire Dan Gilbert, who owns the Cleveland Cavaliers and chairs Quicken Loans Inc., as co-owners.
Haag described 100 Thieves in a press release as an “apparel and lifestyle company,” in addition to e-sports franchise team owner, and stated that, “apparel collaborations are on the way.”
In addition to Drake, Braun, Haag and Gilbert, investors in 100 Thieves include WndrCo, the Beverly Hills-based consumer technology holding company that is founded by Jeffrey Katzenberg.
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