Lionsgate’s African-American-focused film business, anchored by Tyler Perry titles, has become a gold mine for the studio. Movies with predominantly black casts that tell stories rooted in black culture — surprise! — bring out a sizable black audience.
Now Lionsgate is trying to pull off the same trick with Hispanic-focused films.
The studio, in partnership with Televisa, the media conglomerate based in Mexico City, is betting millions of dollars on that notion. On Tuesday, the companies plan to announce the creation of Pantelion Films, which will release eight to 10 movies annually over the next five years that are aimed at Hispanic moviegoers in the United States.
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