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Wednesday, May 18, 2022

Breaking the Code: H Code Finds Voice in Hispanic Market

H Code

Industry: Digital Technology, Marketing

Year Founded: 2015

Location: Santa Monica

2017: $10 million

Santa Monica-based marketing outfit H Code is laser-focused on the U.S. Hispanic market.

The firm plays matchmaker between digital media platforms targeting the U.S. Hispanic audience and advertising agencies looking to reach that market. H Code provides ad shops with an array of options for placing content aimed at U.S. residents with Latin American ancestry.

“We are focused solely on the U.S. Hispanic audience,” the company’s Chief Executive Parker Morse, said in an interview earlier this year with the Business Journal. “The market for this demographic keeps growing.”

H Code bought San Francisco-based lifestyle website HipLatina in June for an undisclosed amount. The company has also carved a niche in working with foreign-based media companies that are looking to reach U.S. Hispanic consumers.

H Code recently announced a digital marketing services contract with La Presna Grafica, a century-old Salvadoran publishing company. It also recently added Radio Programas del Peru, a 55-year-old Lima-based radio and television broadcasting company, to its list of clientele.

Founded in 2015, the company reported $10 million in revenue last year, a figure that doesn’t include the above mentioned handful of recent deals.

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