The Athletic, a San Francisco-based sports journalism website, will hire seven full-time Los Angeles-based reporters effective June 18. Many of them will come from established Los Angeles publications.

Athletic spokeswoman Taylor Patterson told the Business Journal about the move, while declining to make public the journalists’ names until June 18. Patterson added that more hires would be announced in about two months to coincide with the start of football season.

Started in 2016, The Athletic has raised $30 million total following a round of financing in February that was led by Burbank-based Evolution Media.

The publication is subscription-based with no online advertising, and a yearly subscription costs $60. Patterson declined to give revenue figures, but did say the number of Athletic subscribers are in the low six-figures.

The publication has 150 full-time employees and numerous contributors, but only has a physical office in San Francisco. It will not open an office in Los Angeles.

Media and entertainment reporter Matthew Blake can be reached at (323)556-8332) or [email protected]