Marketing and advertising veteran Mike Jackson was named president of Santa Monica marketing agency Phelps on Tuesday.

Jackson is a former vice president of marketing and advertising for General Motors Co. in Detroit.

“I believe that my experience on the client side will be really valuable or valued in an environment where the emphasis is so focused on the client and client based teams,” said Jackson, who has also worked for Coors Brewing Co., PepsiCo Inc. and Coca-Cola Co.

He will be working with Phelps’ existing clients on strategy and development as well as expanding the agency’s new business.

Phelps was founded in by Chief Executive Joe Phelps, and has a staff size of 87. Its clients include Japanese-based Panasonic Corp., Tahiti Tourism in French Polynesia and Dunn-Edwards Corp. in Los Angeles.