Mattel’s Sluggish Barbie Sales Continue

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Leading toymaker Mattel Inc. reported a non-adjusted first-quarter net loss of $49.1 million (-21 cents a share) on revenue of $869 million.

That’s compared to a non-adjusted net loss of $54.5 million (-17 cents a share) in the same period a year ago, in which it saw revenue of $922 million.

While the earnings per share for the did not meet Wall Street analyst targets, Mattel’s quarterly revenue did beat a consensus estimate of $855 million, according to Zacks Investment Research.

Sales of the company’s signature Barbie doll continue to disappoint. Mattel generated $141 million in Barbie sales for the quarter, compared to $144 million a year ago – a drop of 3 percent. Until the final quarter of 2015, worldwide Barbie sales had not increased for two years.

Christopher Sinclair, chairman and chief executive of Mattel, said in a statement that the company is still on track to deliver on its outlook for the year.

Mattel’s stock dropped 2.5 percent to $33 on the Nasdaq in after-hours trading following the earnings release.

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