Following several recently announced new partnerships, El Segundo toy maker Mattel Inc. said it would team up with Warner Bros.’ DC Entertainment and consumer product and animation divisions to launch a product line based on DC Comics’ female super heroes and villains.

The new line, which will debut this fall, will be called DC Super Hero Girls and will target girls aged 6 to 12 years old. The joint venture also includes Denmark’s Lego Group and publisher Penguin Random House Co.’s children’s books division.

The new venture will compete against Walt Disney Co., which has been integrating superhero products up and down its line since its acquisition of Marvel comics.

Mattel and its partners plan to roll out the first offerings under the deal, digital content with stories about the teenaged super heroes as they deal with their newfound powers, in the fall. Next year, the DC Super Hero Girls’ line will debut toys, apparel, books, TV specials and direct-to-video programming. Mattel has the master toy license for the products and will also help create the narratives for each character.

In other Mattel news this week, the toymaker also announced it will team up with Autodesk Inc. to support Mattel’s toys with 3-D design and printing.

Under the exclusive agreement, the venture will develop a series of digital applications to enable users to design and customize their own toys and print using Autodesk’s Spark open 3D printing platform, enabling Mattel and Autodesk to tap into the maker market.

The first application and a dedicated online hub for Mattel’s 3-D printing initiatives are scheduled to launch in the second half of 2015. Details will be announced at a later date, the companies said.