Jakks, Nintendo Extend Toy Licensing Deal

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Jakks, Nintendo Extend Toy Licensing Deal

Santa Monica-based toy maker Jakks Pacific Inc. has extended its global master licensing agreement with Nintendo for action figures, playsets, plush toys, costumes, remote-control vehicles and other novelty and seasonal items featuring Nintendo game characters, such as Super Mario.

Among the new toys Jakks will introduce are Super Mario wind-up toys, a remote-control Mario Kart Motorcycle Racer, a remote-control Luigi Mario Kart Mini Racer and hand-held Squish-Dee-Lish squishable toys.

Jakks Pacific’s portfolio includes several licensed-property toy collections, proprietary toy brands including Big-Figs, XPV, Max Tow and Friends, Disguise, Moose Mountain, Funnoodle, Maui and Kids Only; and youth skincare and makeup brand C’est Moi.

Nintendo properties include Super Mario, Mario Kart, The Legend of Zelda, Animal Crossing, Pikmin, Starfox and Metroid.

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