Mattel Inc. asked a jury to find that rival toymaker MGA Entertainment Inc. stole the idea for the Bratz doll at the end of a second trial over the origins of the pouty, multiethnic figurine.
“This case is about building a brand using another company’s confidential information,” William Price, a lawyer for Mattel, told the federal court jury in Santa Ana, California, in his closing argument today. “Bratz was created at Mattel.”
The jury is asked to determine whether closely held MGA stole Mattel’s trade secrets in 2000, when it made an agreement with a designer who Mattel says worked for them at the time he came up with the idea for Bratz, and whether the dolls MGA started selling in 2001 infringed Mattel’s copyright.
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