Mattel Profit Exceeds Expectations

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Mattel Inc. swung to a profit in its first quarter, boosted both by strong sales of its brand name toys and positive foreign-currency exchange rates. The results exceeded Wall Street expectations.

The El Segundo toymaker on Friday reported net income of $24.8 million (7 cents per share), compared with a loss of $51 million (-14 cents) a year earlier. Revenue rose 12 percent to more than $880 million.

Analysts surveyed by Thomson Reuters on average had expected a net loss of 3 cents per share on $860 million in revenue.

“I am pleased with the performance across our portfolio of brands, including our core brands and our licensed evergreen brands, especially our newest properties — World Wrestling Entertainment, Thomas and Friends, and Toy Story,” said Chief Executive Robert Eckert in a press release.

Sales in the girls and boy brands unit, the company’s largest division, rose 14 percent, with Barbie sales up 5 percent. The unit’s wheels segment, which includes the Hot Wheels and Matchbox brands, rose 3 percent. Fisher-Price sales increased 11 percent and American Girl sales were up 6 percent.

Shares were up 1 cent, or less than 1 percent, to $23.76 in midday trading on the New York Stock Exchange, after earlier rising 5 percent.

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