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Wednesday, May 18, 2022

Boosted Acquires Hair Care Brand FoxyBae.com

Boosted Commerce Inc. in Beverly Hills acquired FoxyBae.com last week for $35 million.
FoxyBae.com, the downtown-based hair care brand, which Miguel Gauthier founded in 2017, has 25 employees. It sells hair curlers and straighteners, dryers, shampoos and conditioners, hair masks, accessories, brushes and other hair care products via its website, as well as through wholesale accounts with Marshalls, Target, CVS and on Amazon.com. It also places products in subscription boxes with Fabfitfun and Ipsy and generates sales by collaborating with a network of influencers.


“FoxyBae’s leadership has proven that they intimately understand the hair care market and their customer base” Boosted’s Chief Executive Keith Richman said in a statement. “They have built a brand of high-quality, highly coveted products. … A company with this kind of foundation aligns perfectly with our desire to focus on goods that have the right product-market fit.”


Boosted plans to help FoxyBae expand its presence in its current distribution channels, and introduce new products that will focus on hair care consumer segments that are underserved.


“We got excited when Boosted recognized our potential and presented the opportunity to help bring FoxyBae to the next level,” Gauthier said in a statement.
Boosted, which finished 2021 with more than $150 million in revenue, has more than 40 brands, including Simplified Skin and Tub Cubby. The aggregator, co-founded by Richman and Charlie Chanaratsopon in 2019, has raised $380 million to date from investors such as Crosscut Ventures in Santa Monica and Torch Capital in New York.


“In 2022, Boosted is continuing its focus on acquiring high-quality brands,” Richman said via email. “Our goal is to double our portfolio by the end of this year.”

Mediha DiMartino
Mediha DiMartino
Mediha DiMartino covers retail, manufacturing and the ports. She can be emailed here.

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