Sustainable premium fashion retailer Amour Vert is moving its headquarters this June from San Francisco to the Fashion District of downtown Los Angeles.

Amour Vert will lease space in the New Mart, an historic building at 127 E. 9th St. housing contemporary clothing showrooms and the twice-yearly Designers and Agents trade show. Other brands at the New Mart include Lacoste, UGG, Hudson Jeans, Blue Pacific Fashion and Barbour.

In addition to the move of its headquarters, Amour Vert also announced a rebranding in partnership with global design agency, Malherbe Paris.

Dominique Mikolajczak, chief executive of Amour Vert, said that the rebrand “marks a central milestone for the company, reinforcing its commitment to ethical fashion, premium quality and sustainability.

“With our expanded presence, new headquarters, and refreshed identity and design direction we look forward to engaging with and delighting our customers in new ways and continuing to lead the charge in delivering stylish, eco-conscious alternatives to the fashion industry,” Mikolajczak said in a statement.

The rebrand coincides with the opening of retail locations at 2nd and PCH, a retail center at 6440 E. Pacific Coast Highway in Long Beach early last month; at the Irvine Spectrum Center at 670 Spectrum Center Drive in Irvine in late April; and at Westfield UTC San Diego at 4545 La Jolla Village Drive in San Diego this month.

According to the company website, there is also a store set to open in Manhattan Beach.

Malherbe’s has worked on the company’s logo as well as the design of its new stores.

Hubert de Malherbe, founder and chief executive of Malherbe, said that when living in a fast fast-paced world, where it is a challenge for brands to stay loyal to their core values, maintaining innovation, quality, style and comfort was the most important thing for his company to do in their partnership with Amour Vert.

“We have imagined the new rebranding to cohabite with the new store design as well as the brand’s 360-degree online expression – seamless, sharp, modern – both digitally and physically,” Malherbe said in a statement. “The team and I are very proud of this exceptional partnership; the journey the brand has taken towards the future and the result we have achieved.” 

Amour Vert’s brand identity has undergone an evolution, culminating in the unveiling of a new logo that marks a significant shift for the brand.

Its sustainable practices address all aspects of its business operations and the full lifecycle of the garments it makes: the fibers and production processes used, how workers are treated, how it gets to the consumer, and finally, whether it can be recycled or is forced into a landfill, according to the company’s website.

To keep old clothing items from being tossed away, Amour Vert created ReAmour, its resale marketplace, where customers can browse, buy, and sell pre-worn styles.

And for every Amour Vert T-shirt purchased, Amour Vert is planting a tree in North America through its partnership with American Forests, a Washington, D.C. nonprofit. Since 2013, the company has planted more than 373,000 trees.