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Monday, Oct 3, 2022

El Segundo Beverage Incubator L.A. Libations Strikes Deal With O.C. Coffee Company

El Segundo-based beverage incubator L.A. Libations has formed a strategic partnership with San Clemente-based KonaRed Corp. to expand KonaRed’s line of cold brew coffee and other products.

Terms of the agreement weren’t given but could involve an investment and distribution; L.A. Libations was started in 2009 by three former Coca-Cola Co. executives, and the Atlanta-based beverage giant holds a stake in the beverage incubator.

The deal follows a November investment in KonaRed by Venice Brands; terms of that deal weren’t given, but a trade magazine said Venice, launched a year ago by investment bankers and food and beverage executives, has previously invested up to $5 million for up to 40% of a company.

KonaRed Chief Executive Kyle Redfield and Venice Brands Chief Executive Greg Willsey worked together at POM Wonderful LLC, the L.A.-based maker of pomegranate juice and other products.

Redfield, previously president of KonaRed, was named chief executive in September when co-founder Shaun Roberts relinquished the role, retaining his position as board chairman.

KonaRed makes ready-to-drink cold brew coffee, dry coffee beans, coffee fruit juices and a nutritional extract, many derived from the fleshy part of the coffee bean known as the cherry, and sells through retailers, including Vons, Kroger, Whole Foods, Costco, Target, and 7-Eleven.

The company traded recently at about 38 cents a share, over-the-counter, for a recent market cap of $8 million.

L.A. Libations has previously backed beverage products, including aloe-based drinks, bone broth makers, and 2-ounce cold-brew coffee energy shots.


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