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Tuesday, Jul 14, 2026

LA500 2026: Willow Bay

Willow Bay

Controlling Owner
Co-Owner, Angel City Football Club
Dean, USC Annenberg School for Communication and Journalism

Willow Bay and husband Bob Iger acquired a controlling stake in Angel City Football Club in 2024 at a $250 million valuation – the highest ever for a women’s professional sports franchise. The transaction included a $50 million capital injection to fund club growth. Bay serves as the club’s controlling owner and NWSL Board of Governors representative, overseeing operations as the franchise moves toward profitability. The team in January opened a new training and performance facility in Thousand Oaks. Since 2017, Bay has also served as dean of the University of Southern California’s Annenberg School for Communication and Journalism, managing a staff of 300 and a student body of 3,000.

YEARS ON LA500: 2 Years on the LA500

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