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Wednesday, Sep 17, 2025

LA500 2025: Adam Burke

Adam Burke

Chief Executive, President
Los Angeles Tourism & Convention Board

Burke is the president and chief executive of the Los Angeles Tourism & Convention Board, a nonprofit that promotes tourism in Los Angeles, representing more than 1,100 businesses across travel and tourism sectors. He first joined the group in 2016 as its chief operating officer. In his current role, Burke works to ensure the organization accomplishes its mission to improve tourism in the area. Burke has more than 30 years of travel and tourism industry experience and previously served as senior vice president of customer loyalty for Hilton Worldwide, where he oversaw the Honors customer loyalty program and a network of more than 90 partnerships. Burke is also on the board of a number of organizations.

YEARS ON LA500: 5

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