Lions Gate Signs Jane Fonda Deal

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Lions Gate Entertainment Corp. on Tuesday said it has signed a home entertainment distribution deal with actress and ’80s fitness star Jane Fonda, who is launching a line of videos aimed at aging baby boomers.

The Academy Award winning actress, 72, has released more than 20 top selling fitness videos since 1982, with her first video release selling over 17 million copies. These will be her first fitness product since 1995.

Lions Gate, which operates in Santa Monica but has corporate headquarters in Vancouver, British Columbia, said the deal gives it DVD, digital and international distribution rights to Fonda’s new line of workouts. The first video is scheduled to be released Nov. 30. Financial terms were not announced.

The company also has fitness video deals with Denise Austin and Jillian Michaels of the reality TV series “The Biggest Loser.”

“We are so thrilled to be in business with Jane, a truly iconic figure in the world of fitness,” Anne Parducci, executive vice president of marketing and family entertainment for the company’s Lionsgate Home Entertainment division, said in a statement

Shares were down 5 cents, or less than 1 percent, to $7.10 in midday trading on the New York Stock Exchange.

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