HRC Opens Beverly Hills Location

HRC Opens Beverly Hills Location
Lobby: The HRC Fertility office in Beverly Hills.

Pasadena-based HRC Fertility, one of the state’s largest fertility services providers, is in expansion mode.

HRC Fertility announced June 24 that it has opened a new facility in Beverly Hills at 8929 Wilshire Boulevard, about a mile east of the Golden Triangle. The facility is staffed with three reproductive and endocrinology physicians

“This expansion allows us to reach more individuals and offer them the support and resources they deserve on their journey to building their families,” said Sasha Hakman, one of those three physicians.

HRC Fertility also announced it intends to expand beyond Southern California for the first time, opening its first Northern California location in San Francisco later this quarter. Another HRC clinic is slated for Las Vegas, though no timetable has been given for that opening.

HRC Fertility was founded in 1988; the opening of the Beverly Hills office is the company’s 11th location in Southern California and the second serving the lucrative market of the Westside of Los Angeles County. The other Westside location is in Sawtelle. The fertility clinic chain has other locations ranging from San Diego to Westlake Village.

According to the HRC Fertility announcement, the Beverly Hills office is offering a new in vitro fertilization technique of patients administering IVF medications through a small catheter instead of making daily needle injections.

“I’m thrilled to welcome our exceptional reproductive endocrinologists to our new Beverly Hills center,” Sherif Hanna, HRC’s chief executive, said in the announcement. “Their exceptional skills, unwavering dedication to patient-centered care, and shared mission of fulfilling our patients’ dreams of growing their families make for an auspicious future ahead.”

The office is opening at a time when in vitro fertilization has come under greater scrutiny nationwide. In February, the Alabama Supreme Court ruled that embryos created through in vitro fertilization should be considered children and that destroying embryos that were not slated for implantation was therefore considered murder. Several IVF clinics in that state suspended their services as a result.

The Alabama legislature in March passed a bill giving IVF practitioners immunity from prosecution, but even with that bill’s signature into law, questions remained about the immunity status of these clinics.

Previous article Institutions Announce Key Developments
Next article Apartment Project Gets Entitlements
Howard Fine
Howard Fine is a 23-year veteran of the Los Angeles Business Journal. He covers stories pertaining to healthcare, biomedicine, energy, engineering, construction, and infrastructure. He has won several awards, including Best Body of Work for a single reporter from the Alliance of Area Business Publishers and Distinguished Journalist of the Year from the Society of Professional Journalists.

No posts to display