Santa Monica private investment firm Clearlake Capital Group and beverage veteran Bill Moses announced Thursday the formation of Disruptive Brands, an investment platform specializing in better-for-you foods and beverages.

Disruptive Brands, which will be headquartered in Santa Monica, said in a press release that it’s looking for entrepreneurs and management teams to accelerate growth and increase strategic value.

Moses will serve as chief executive of the new outfit. Moses founded and led Oxnard’s kombucha maker KeVita, which PepsiCo. agreed to acquire for an undisclosed amount last year.

Clearlake has more than $3.5 billion in investments in a variety of industries, including food.

Retail, restaurants and hospitality reporter Caroline Anderson can be reached at [email protected]. Follow her on Twitter .@caroline_mander