GOBankingRates, a financial content company based in El Segundo, recently launched a digital series based on a survey the organization conducted to find out more about people’s financial priorities and current standings.
The series, dubbed “Financial Head Start,” will guide readers in getting their finances in order for various situations – such as preparing to become a homeowner, navigating retirement, creating an emergency fund and improving investment strategies.
Rebekah Evans, who oversees editorial content, noted some key findings from the survey that informed the direction of the series.
For example, the survey found that more than 10% of the over 1,000 respondents did not have any financial plan for 2025, over one-third did not have an emergency fund and more than half identified inflation as their biggest concern.
“These findings were a major factor in shaping our content for the series,” Evans said.
“Some of the content influenced by these data points include how homebuyers can navigate high interest rates, where it is best to shop considering the cost-of-living increase and what financial steps to take now to ensure a comfortable retirement,” she added.
Free tool
Sponsored by Betterment Cash Reserve, the online content series is free to anyone interested in sharpening their financial management skills. Having the program be free through this partnership was important for Evans, who said these guides should be available for everyone.
Evans also said anyone is welcome to reach out to the team if they have questions about the information or want to talk through concepts with staff.
One thing Evans said she wished more people knew is that it’s never too late “to hit the ‘restart’ button and begin to manage their finances better.”
“At GOBankingRates, we are on a mission to help people by providing valuable content no matter where they are in their financial journeys,” Evans said.
“For instance, while we offer in-depth investing strategies, we also provide step-by-step guides on how to start investing,” she added
A few examples of this content include “3 Undervalued Stocks To Buy Before 2025, According to Experts,” “Why Your Current Retirement Plan May Not Be Enough in 2025” and “6 Tips for First-Time Investment Property Homebuyers.”
Other literacy programs to launch recently
The push toward creating online financial literacy platforms is widespread.
LA Financial Credit Union also has a similar array of guides under its series, “The LA Financial Blog.” Navigating student loans, calling attention to common financial scams and financing cars are among topics discusses in the blog.
Additionally, Mission Valley Bank, a community bank based in Sun Valley, recently partnered with the Enrich Financial Literacy Program to provide its clients access to online workshops, seminars and readings on key topics such as credit management.
