Los Angeles Clippers’ point guard Chris Paul has partnered with Santa Monica-based real estate investment firm Turner Impact Capital to invest $264 million into affordable workforce housing.

The new fund, which closed at the end of last year, plans to invest in existing developments in areas where a high percentage of middle-income workers pay an outsized percentage of their wages toward monthly rent. The fund plans to stabilize rent prices while lowering operational costs, most notably by reducing resident turnover.

The plan is to create a lasting philanthropic model by putting dollars toward projects that address a social need, but still provide market rate returns for investors, according to Bobby Turner, Turner Impact Capital’s founder and chief executive.

“As history has shown us, philanthropy isn’t often sustainable,” Turner said. “You have to create a platform that is profitable and offers innovation solutions in order to create lasting change.”

Turner pitched the concept to Paul, a nine-time National Basketball Association all-star, who agreed to become a partner. Paul said he gravitated toward the idea because even though he has spent a considerable amount of time in his 11-year NBA career working with various charitable causes, he often felt the returns were short-lived or didn’t provide a wide-enough reach.

“I’ve always been about philanthropy through the NBA and other organizations, and I’ve seen the good it can do,” Paul said. “But I’ve also seen a lot of frustration. At times it can seem like a drop in the bucket because there are so many people in need. This (model) gives us the opportunity to create a sustainable solution.”

Deals & Dealmakers reporter Henry Meier can be reached at [email protected]. Follow him on Twitter @henry_meier.