San Diego Private Bank has opened a branch in Beverly Hills, its fifth.
The La Jolla-based bank named the branch Private Bank of America, a nod to its parent company, Private Bancorp of America Inc.
Previously the office was going to be called Los Angeles Private Bank.
The new office is at 9606 Santa Monica Boulevard, Suite 400.
San Diego Private Bank was founded in 2006 andhas about $560 million in assets, with offices in La Jolla, downtown San Diego, Coronado, San Marcos and Newport Beach.