LIZ BUDD
Senior Vice President, Influencer Marketing
Edelman
Liz Budd is a senior vice president on Edelman’s Influence team based out of the Los Angeles office. Budd started at Edelman in 2013 on the digital team and now oversees the Consumer Packaged Goods, Retail, and Financial Services Influence teams. She leads multiple high-performing teams in integrated influencer programs for clients, across all tiers of talent, from micro-influencers to top-tier creators and celebrities. By leveraging key cultural drivers to help deliver strategy and achieve established goals, Budd has helped build successful influencer programs for large global clients including PayPal, Del Monte, Microsoft, Xbox, Adobe, HP and many more.
Budd currently oversees more than $10 million worth of business and serves on Edelman Southern California’s senior leadership team (SLT). As a member of SLT, Budd plays a key role in shaping an inclusive and professionally rewarding workplace for over 200 team members.
