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Thursday, Dec 8, 2022

West Hollywood Firm Sees Ex-Nike Exec as Shoo-In

Former Nike executive Daryl Butler is the new managing director at the West Hollywood office of Jack Morton Worldwide, a corporate marketing event production firm.

The job represents a homecoming for Butler, who spent the last 18 months at Nike headquarters in Beaverton, Ore., but had lived in Los Angeles for most of his career.

The West Hollywood office of Jack Morton produces events for clients that include Intel, Hyundai and Disney. Butler will try to sell them new services that Jack Morton has developed, especially Internet promotions.

Butler’s goal at the firm is to keep advertisers in contact with eventgoers between events.

“While we are known for big-tent productions, we are working feverishly to develop case studies that show how we can build long-term engagement with consumers rather than one point-in-time meetings,” Butler told the Business Journal.

At Nike, he was director of global consumer experience for the Jordan line of footwear. Butler became familiar with Jack Morton when Nike hired the company to produce a celebration for the 25th anniversary of the Air Jordan shoe. Before Nike, he had worked stints buying ad services for Boost Mobile, Nextel and Disney Stores in Los Angeles. Now, he’s looking to use the range of knowledge he developed to market a full spread of products.

“As a client, I had a singular focus, whether it was sportswear, wireless service or consumer products,” he said. “The motivation in taking this job is to exercise all my skills across various industries.”

Butler replaces Luis Montero, who left to join Montero Group, a marketing firm owned by his brother Jose Montero. In addition to leading the West Hollywood office, Luis Montero founded the Latino practice at Jack Morton, which is a unit of Interpublic Group of Cos.

Incentive Sale

Cross MediaWorks, a holding company of TV, satellite and online media properties in New York, has acquired Incentive Plus Network, a Castaic company that helps television stations and cable systems sells ads with barter programs and promotions.

IPN founding partner Pat Pattison was named Cross MediaWorks’ vice president of trade, barter and promotions. Financial terms were not disclosed.

The acquisition was designed to bring more promotions and barter arrangements – sports travel packages, electronic gadgets, fashion accessories and home furnishings – on Cross MediaWorks’ media properties.

Raider Nation Sponsorship

O’Brien Marketing in Valencia has signed New Amsterdam Gin as a marketing sponsor for the Oakland Raiders.

Under the deal, New Amsterdam will be served at the Oakland Coliseum’s East Side Club during games and will be promoted on signs in the bar. Also, New Amsterdam’s in-store signs, posters and stands will feature the Raiders logo.

C. Patrick O’Brien, chief executive at O’Brien, said in a statement that the Raiders and New Amsterdam make a good match because both use black-and-white imagery.

Agencies & Accounts

Advertising agency 72andSunny in Venice has hired two new creative directors, Bekah Sirrine and David Charles. Charles joins 72andSunny from San Francisco’s AKQA, where he worked on accounts for Nike, Gap and McDonald’s. Sirrine comes from Crispin Porter & Bogusky in Golden, Colo., the former employer of the agency’s founding partners. … Political consulting firm Englander Knabe & Allen in Los Angeles and PR Consulting Group in New York have formed a partnership to offer crisis and litigation communication services to clients on both coasts. “The focus of the partnership is on customized litigation and crisis management, not some off-the-shelf PR plan which uses the same 10 strategies,” managing partner Harvey Englander said in a statement. … KSL Media in Encino has moved to new offices at 15910 Ventura Blvd. The new space has about 2,000 more square feet, a prime consideration for the growing media buying agency. … TBWAChiatDay Los Angeles has added Neil Saunders, Catherine Heath and Clyde McKendrick as group planning directors. Saunders will have responsibility for Nissan; Heath will work on Visa; and McKendrick will work on Pepsi. Saunders comes to the agency from Grey Advertising in London, and he had also worked at BBDO in Los Angeles. Heath was formerly chief strategy officer at interactive agency Modernista in London. McKendrick previously worked at his own London-based consulting firm. … Liam Collopy and Lee Runchey of Levine Communications Office in Los Angeles have won the Bulldog Award for Best Entertainment Campaign of the Year. The winning campaign was for the album “Sonic Boom” and a related 44-city concert tour by the rock band Kiss. … Penelope Francis is the new PR representative for the Baltus Collection, a furniture design house in Marbella, Spain. Baltus is preparing to open a showroom in Beverly Hills.

Staff reporter Joel Russell can be reached at jrussell@labusinessjournal.com or at (323) 549-5225, ext. 237.


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