Romanian-born beauty entrepreneur Anastasia Soare launched her namesake brand with a Beverly Hills flagship salon in 1997 and the company’s first product line in 2000. Rooted in the sacred geometry of the Golden Ratio, ABH creates prestige cosmetics for a passionate prosumer audience.
Soare was first to introduce brow shaping and products based on her patented Golden Ratio Eyebrow Shaping Method, and is widely credited for fueling the multi-million dollar business that surrounds the category. Popularized through customer relationships with some of the world’s most recognizable faces, the “brow revolution” she ignited has become a landmark contribution to beauty history. In 2014, ABH debuted its new color makeup line on Instagram, cultivating a relationship with customers focused on product education, artistry, and responsiveness in delivering the “ultimate polished look” for which the brand is known. ABH has received industry-wide recognition for digital innovation and numerous accolades for products such as cult-classics Brow Wiz, Contour Kit, and Liquid Lipstick.
ABH products are available at anastasiabeverlyhills.com, Dillard’s, Macy’s, Nordstrom, Sephora, ULTA, and select retailers in over 25 countries. ABH is committed to cruelty-free product formulation, testing and development.
On June 1, ABH pledged one million dollars towards the fight against social injustice. ABH began with a combined donation of $100,000 to The Innocence Project, The NAACP Legal Defense and Education Fund, Black Visions Collective, The Marshall Project, United Friends of Children, Unicorn Riot Minneapolis, Take Action Minnesota, and Black Lives Matter. ABH vowed to remain constant and vocal supporters of equality, and vowed to use its platform and privilege to amplify the voices of marginalized groups that deserve to be heard.
