NIKITA PATEL
General Counsel
Brand New Holdings, LLC
Nikita Patel spent her time at Fashionphile Group, LLC, leading the company
financing and supporting international expansion efforts. In 2022, she joined Brand New Holdings, LLC, the founding entity behind several consumer-packaged goods and personal care brands. In her current position, Patel oversees both strategic and day-to-day legal functions at Brand New Holdings and its portfolio companies. As the sole lawyer for the group, she effectively acts as general counsel for all six companies, and has
successfully overseen the launch of four brands.
As general counsel, Patel manages legal affairs for each brand from ideation and incubation to potential exit and everything in between, including debt and equity raises; employee matters; commercial agreements with manufacturers, retailers and distributors; intellectual property issues; enforcement; marketing campaigns; and regulatory compliance. She has established a reputation for her proactive approach in immersing herself in each brand’s product life cycle and ensuring that legal risks are clearly understood while supporting her partners and stakeholders in achieving their goals.
As a native Angeleno, Nikita Patel takes pride in serving her community both as a lawyer and a resident. Since May 2023, she has been an executive board member with TechGC (now L Suite), an international peer community where general counsels and chief legal officers collaborate to make more informed and efficient decisions that drive their companies forward. Patel is also a frequent speaker at industry conferences and her alma mater, where she addresses substantive legal issues and advocates for meaningful DEI intiatives in the workplace.
