CHASE PION
Co-Founder; Chief Financial Officer; Chief Operating Officer
Bezel
Chase Pion has been instrumental in driving Bezel’s success through the development and implementation of robust financial and operational discipline. Since its public launch two years ago, the authenticated watch company has scaled rapidly – growing transaction volume by ten times, expanding listing inventory to more than $750 million, and raising $10 million in venture capital from prestigious firms such as Box-Group, Endeavor, and Shrug Capital – as well as celebrities such as John Legend, Kevin Hart, and J Balvin.
Pion has been key in improving efficiency and maintaining budget discipline to establish best-in-class unit economics. Under his leadership, Bezel saw a 42% improvement in gross profit margin by optimizing pricing strategies, improving inventory management, and streamlining operational costs since launch.
Pion has worked directly with marketing teams to adhere to a cost-conscious budget, and customer engagement and retention have flourished – an unusually difficult feat for luxury companies. Despite operating with an average order value exceeding $10,000, Bezel maintains a 40% 30-day user retention rate, and over 30% of gross merchandise value comes from repeat purchases.
With physical authentication at the core of Bezel’s customer promise, Pion has built and supervises a high-performing team of 14. This is the team responsible for the development of a highly robust authentication and delivery system, protecting customers from inauthentic watches.
Pion began his career in investment banking at J.P. Morgan, where he developed a strong foundation in corporate finance and high-stakes deal execution. He then transitioned to the hedge fund world as an analyst.
