The LA Kings signature DEI program called “We Are All Kings” was established in 2021 with the goal to ensure every player and fan is embraced within the sport of hockey locally. The sentiment behind this program reflects the organization’s core values of “Family, Integrity, Passion & Excellence.” Namesake programming provides children from underrepresented and under-resourced communities with the opportunity to learn and develop their skills on the ice from the first moment they lace up their skates through competitive league play.
On average, the LA Kings invest more than $4,500 per player for three years of year- round training and equipment. To sustain this program, Kings Care Foundation, the charitable arm of the LA Kings, hosts a “We Are All Kings” theme night at a home game each year which raises funds and awareness for these efforts. On the most recent “We Are All Kings” night, Kings Care Foundation raised $20,000 on a specialty jersey auction.
Kings Care Foundation activates around key theme nights to align with high priority areas of growth such as BIPOC Los Angelenos. During the Black History Month Celebration this past February, $16,000 was raised through jersey sales, and merchandise sales continue. Notably, the art for Black History Month apparel was designed by Akil Thomas, a player with the LA Kings’ minor league affiliate and his company ZALE Apparel. During Mexican Heritage Day, fans had another opportunity to support We Are All Kings programming through the sales of merchandise and jerseys created by artists representing their own cultural heritage.
