Wiederhorn got to where she is today by immersing herself in new experiences to garner the expertise necessary to run two impactful organizations – sitting on the board of a homeless emergency shelter, New Image Emergency Shelter, to participating on a mentorship council.
Wiederhorn’s first creation was to empower women in the sales space with the founding of SoS (formerly Society of Saleswomen) in 2019. Having been in the sector for nearly 20 years, Wiederhorn could see there was a clear need to rally women together in the predominantly male space. Through local gatherings and educational materials, the Los Angeles-based community was formed.
While the non-profit invigorated Wiederhorn, she was looking to make an even greater impact. Upon joining the sales team at leading global franchising company, FAT Brands, she was determined to pave the way for a charitable foundation where she could make a positive change in even more communities where the brand’s restaurant concepts operated. Shortly after joining the team, this became a reality, and the FAT Brands Foundation was formed. Wiederhorn’s collective experience and role as president and founding board member at SoS equipped her with the know-how to build a foundation from the ground up. Since the conception of the foundation in 2022, Wiederhorn single- handedly built a diverse team of board members and developed the overarching vision of the non-profit: champion local causes that unite and uplift communities across America. In its inaugural year of giving in 2023, the FAT Brands Foundation awarded over $250,000 to 43 deserving non-profits in FAT Brands’ communities.
