LOS ANGELES TOURISM & CONVENTION BOARD
los Angeles Tourism & Convention Board (LA Tourism) serves as the official, non-profit tourism promotion organization for the City of Angels. With its mission to
“improve the quality of life for all Angelenos through the economic and community benefits of tourism,” LA Tourism is proud to represent over 1,100 member businesses across the region who depend on tourism for their livelihoods, including hundreds of small and diverse-owned businesses.
As one of the world’s most diverse and welcoming destinations – with Angelenos hailing from 140 countries and speaking over 220 languages – tourism is indispensable as one of the region’s leading drivers of employment (with over 557,000 tourism-related careers), business sales ($34.5 billion in 2022), and tax revenues ($893 in tax savings to every LA County household in 2022), providing significant, lasting benefits to every region, neighborhood and household across Los Angeles.
The LA Tourism team members view themselves as community stewards, leveraging the economic power of tourism to create greater equity and opportunity across the region. Its Community Advisory Board is a remarkable group of 26 Angelenos who represent the full spectrum of LA’s diversity, and generously volunteer their time and talents to ensure that all of LA Tourism’s efforts around diversity, equity, inclusion and accessibility are guided by leading advocates from the public and private sectors. Meeting on a quarterly basis, members of the Community Advisory Board not only provide expert insights, they are empowered to hold LA Tourism accountable to ensure that it consistently honors its commitments to DE&I.
