Lisa Gok
Chief Legal Officer
Cetera Financial Group
Embedded in the Los Angeles legal community for over 25 years, Lisa Gok likes to roll up her sleeves and take on the financial services industry’s greatest challenges. Between guiding Cetera through multiple acquisitions and ownership changes, ensuring its advisors are up to date on the government’s latest regulatory shifts, and streamlining litigation and arbitration processes, her contributions to the industry are beyond measure.
Gok joined Cetera in 2012 with wide-ranging experience in the financial litigation and regulation spaces. Cetera currently oversees approximately $353 billion in assets under administration and $122 billion in assets under management.
Joining Cetera as deputy general counsel and now its chief legal officer, Gok helps the financial services firm manage litigation and navigate its regulatory landscape.
She works closely with Cetera’s finance team to provide strategic counsel for growth. She has worked on major acquisitions, including three acquisitions in 2021 that added $100 billion to Cetera’s assets under administration. This included the acquisition of
all assets related to Voya Financial Advisors’ independent financial planning channel
in February of 2021. Through that acquisition, 385,000 retail customers and nearly $40 billion in assets became part of Cetera. This work included leading diligence, drafting, and following up to integrate the deal, which was made in partnership with Cetera’s private equity parent company Genstar. In addition to working on acquisitions, Gok’s contributions help fortify Cetera’s financial strength. Cetera’s earnings before interest, taxes, depreciation, and amortization (EBITDA) increased by 24% from 2021 to 2022.
